Lexis Hotel Group banks on innovation, big partnerships to stay ahead of competition
23 April 2019
The luxury hotel chain continues to be the top choice amongst MICE groups who are visiting Asia.
If you ask the Meetings, Incentives, Conventions and Exhibitions (MICE) tourism segment which hotel group is their most preferred, chances are their answer will be the Lexis Hotel Group.
Incorporated in 1995, the Lexis Hotel Group is a proudly Malaysian luxury management group focusing on both leisure and corporate markets for its properties, namely, the Lexis Hibiscus Port Dickson, Lexis Port Dickson, Grand Lexis Port Dickson, & Lexis Suites Penang. All current properties are located at a beach front or ocean front, providing a great option for those looking for a resort to enjoy the tropical climate and Malaysian waters.
Lexis Hibiscus Port Dickson
The Lexis Hotel Group’s signature property, the Lexis Hibiscus Port Dickson, is able to cater to all sorts of requests or requirements for any MICE group that intends to spend their time at the resort. Many options for large or small groups are available, be it the Grand Ballroom that may fit up to 700 guests, the beautiful Sky Ballroom located on the 13th floor of the resort’s main building, that may allow for up to 400 guests, 10 meeting rooms with various capacities ranging from 16 up to over 100, as well as its landscaped lawn or beach front, where custom marquees may be built to accommodate up to 1200 guests. Full food and beverage services are also offered by the hotel, where its chefs may entice guests with a variety of cuisines, including Malaysian, Japanese, Chinese, Indian, Arabic and western. The Lexis Hibiscus Port Dickson prides itself in being able to meet any request.
The Lexis Hibiscus Port Dickson is also the proud holder, of not one, but two Guinness World Records, for the Most Overwater Villas in A Single Resort, and Most Swimming Pools in a Resort. Room sizes are generous too, starting at 71 square metres. In fact, all of the Lexis Hotel Group’s resorts are fully integrated with multiple dining outlets, bars, and facilities such as spas, karaoke bars, jungle gyms for kids, and gymnasiums, and this is so that all guests do not need to leave the property for any meals or to seek fun.
Aside from being the market leader in Port Dickson, Lexis Hotel Group’s other hotels have their own unique selling point. Lexis Hibiscus, Lexis Suites, and Grand Lexis all have a private pool in each room. In addition, both Lexis Hibiscus & Lexis Suites have the added luxury of a steam room in each guest room.
“We truly believe that our resorts are a perfect getaway for leisure guests, travellers from abroad, as well as corporate and incentive groups alike, as we have ensured that our offerings may meet the needs of any traveller type,” Mandy Chew Siok Cheng, President of Lexis Hotel Group.
Because of their world class amenities and outstanding service, the Lexis Hotel Group has been repeatedly recognised with various awards. Last November 10, the Lexis Hotel Group was awarded two continent awards at The World Luxury Hotel Awards for the management group. The Lexis Hibiscus, Grand Lexis, and Lexis Suites also garnered one award each, proving that the Lexis Hotel Group is the favourite luxury hotel group of travellers.
In addition, the Lexis Hotel Group was a big winner at the recent Hospitality Asia Platinum Awards, with the Lexis Hibiscus snagging three awards, and Chew being recognised with two entrepreneur awards. “It is indeed a great honour whenever we receive prestigious awards, as it goes to show that all our hard work and effort to maintain excellence & provide tip top hospitality, reaps recognition from our peers and the public,” says Chew. “Of course, winning awards always boost morale within the staff body, so that is always a good thing. It is a great reminder to all staff that we must always maintain our service standards and meet expectations.”
The Lexis Hotel Group’s multiple awards create great brand association. This has enabled the luxury chain to cultivate relationships with long term partners. “We always believe in cultivating relationships and helping one another succeed in our respective industries,” explains Chew. “We are also confident that our strength in business relations is head and shoulders above our competitors in our region.” The luxury chain’s management team also ensure that they have a keen eye on new technology to help grow the brand. “Our sales and marketing team is constantly on the grind, making sure our brand presence is always at the top of our clientele’s mind, and ensuring we are constantly reaching out to new markets, especially via digital marketing,” she adds.
All these are leveraged by the Lexis Hotel Group to maintain its status as Malaysia’s top luxury hotel chain. “We hope to one day be the most iconic Malaysian hotel brand, and in Asia as well, known for our unique brand offering and warm hospitality,” says Chew.
Source: Singapore Business Review